Recipes / G2 buyer intent to first-touch drafts: find who's researching your category and write to them

G2 buyer intent to first-touch drafts: find who's researching your category and write to them

This recipe uses the official G2, Hunter and HubSpot MCP servers, and all of them work in Claude and ChatGPT. Steps that write, send or spend credits wait for your approval.

IntermediateSDRsMarketing

Who is this for?

SDRs and marketing teams who pay for G2 buyer intent and want those accounts worked within days, not left in a dashboard. G2 can be swapped for Demandbase or 6sense account intent, Hunter for Apollo, Prospeo or Findymail, and HubSpot for Salesforce, Attio or Pipedrive.

What do you get?

Intent accounts, CRM check and one first-touch draft. Sample output: every company and person in it is fictional.

G2 buyer intent, last 7 days: 9 companies. 5 are new to HubSpot.

| Company | G2 activity | HubSpot |
|---|---|---|
| Larkspur Freightworks (fictional) | Viewed our category page and compared us with 2 competitors | No record |
| Mossgate Labs (fictional) | Viewed our product page and pricing | Company exists, owner Sam Whitlock, open deal. Skipped |
| Tidewell Robotics (fictional) | Read reviews in our category | No record |

Contacts found with Hunter after your approval (3 searches used):
- Larkspur Freightworks: Dana Okafor, VP Operations, [email protected] (verified)

Draft 1 (text only, not sent):
Subject: Comparing tools for dispatch reporting?

Hi Dana,

Teams at freight companies your size often look at us when weekly carrier reporting starts eating a day of someone's time. If that's on your list this quarter, I can show you how Fernhill Software (fictional) cut theirs to an hour.

Worth 20 minutes next week?

Jordan

Nothing has been created in HubSpot or Hunter, and nothing was sent.

How long does it take, and what does it cost?

Estimate About 20–30 minutes for 5 accounts, most of it editing drafts.

Assumptions: One run over 5 new intent accounts, with 2–3 contacts found per account.

Exact credit costs depend on your plan with each vendor. Check the tool pages before a large run.

Which MCP servers does it use?

Every server is confirmed in: ClaudeChatGPT

How do I set it up in a chat app?

Every server in this recipe is confirmed for Claude and ChatGPT. Connect each one, then paste the prompts below into one conversation.

Developer setup

Auth setup and mcp.json for Claude Code and Cursor
  • G2: Sign in with OAuth in your client (run /mcp in Claude Code). Do it once interactively, and the client stores and refreshes the token.
  • Hunter: Use OAuth sign-in for interactive use. For headless runs, use an API key in the X-Api-Key header.
  • HubSpot: Sign in with OAuth in your client (run /mcp in Claude Code). Do it once interactively, and the client stores and refreshes the token.

Put this in .mcp.json (Claude Code, project root) or ~/.cursor/mcp.json (Cursor). Swap the example keys for your own, and don't commit real ones. Remove the // comment lines if your client requires strict JSON.

{
  "mcpServers": {
    "g2": {
      "url": "https://mcp.g2.com/mcp"
    },
    "hunter": {
      "url": "https://mcp.hunter.io/mcp"
      // headless alternative: "headers": { "Authorization": "Bearer YOUR_HUNTER_API_KEY" }
    },
    "hubspot": {
      "url": "https://mcp.hubspot.com"
    }
  }
}

Step-by-step prompts

  1. Show me G2 buyer intent for {product} and our category over the last {days} days. List each company, its website, and the activity G2 shows for it. Don't guess at activity G2 doesn't show.
  2. Look up each company in HubSpot by website domain. Mark which have no record, which have a company owner, and which have an open deal. Keep only the companies with no owner. Don't change any records.
  3. For the companies I pick, plan Hunter Domain Search or Email Finder lookups for 2–3 people with titles like {titles}. Show me the plan and the number of searches. Run them, and verify each email, only after I approve it.
  4. Write a short first-touch email for each contact, using the topic they researched but not mentioning G2. Show me the drafts as text only. Don't create a sequence or send anything.

Can I run it on a schedule? (optional)

Where does this go wrong?

Gotchas

Download

Get the prompts, guardrails and expected output as one Markdown file. Paste it into a Claude Project or ChatGPT project's instructions, or save it as CLAUDE.md for Claude Code.

Download g2-buyer-intent-outreach.md

Vendor sites: HubSpot. If we join an affiliate program, these links will be labeled as affiliate links.