Toolkit / Setup guides / HubSpot

Connect HubSpot to your AI assistant

HubSpot's docs confirm its official MCP server works in Claude and ChatGPT. An admin or IT has to act before you can connect it.

Works in: ClaudeChatGPT
Sources: Claude · ChatGPT, checked 2026-10-16
Access: Read + write
Credits: Credits not confirmed
Plan: Free Source: hubspot.com, checked 2026-10-16
Setup: Needs admin or IT
An admin or IT has to act first, for example by approving or enabling the integration. Don't plan on connecting it alone. Source: knowledge.hubspot.com, checked 2026-10-16
Useful for: AEs, Customer success, Sales leaders, RevOps, Marketing

What do I need before I start?

Check the Plan and Setup rows in the box above. If Setup says Needs admin or IT, ask them before you start.

Need IT or RevOps to approve it? Send them the HubSpot IT approval one-pager.

How do I connect it to Claude or ChatGPT?

HubSpot's docs confirm it works in Claude and ChatGPT. You don't need a terminal or a config file. Check HubSpot's docs first: some vendors give you a personal URL or an API key to use in place of the plain endpoint.

Claude (web and desktop app)

If HubSpot shows up when you browse connectors in Claude, connect it from there instead. That skips steps 2 to 4.

In Claude, open Customize → Connectors.
Click + Add, then Add custom connector.
Name it “HubSpot”, paste the server URL https://mcp.hubspot.com, and click Continue.
Review the sign-in settings Claude detected and click Add.
Click Connect and sign in to HubSpot. Then ask Claude something like “What can the HubSpot connector do?”

On Team and Enterprise plans, an Owner adds the connector first under Organization settings → Connectors → Add → Custom → Web. Each person then connects it from Customize → Connectors. Free plans can add one custom connector.

Steps from the Claude Help Center: support.claude.com, checked 2026-10-16

ChatGPT

If HubSpot has its own plugin in ChatGPT's directory, install that instead.

Go to chatgpt.com/plugins.
Select +, then Add custom MCP server. If you don't see it, your plan or workspace settings may not allow custom servers, so ask your workspace admin.
Enter a name and description. Under Connection, paste the server URL https://mcp.hubspot.com.
Set up sign-in, read the warning, and select I understand and want to continue.
Select Create as a plugin. In a new chat, type @ and pick HubSpot.

Steps from the OpenAI developer docs: developers.openai.com, checked 2026-10-16

From HubSpot's docs: Claude connector requires a paid Anthropic subscription (Pro, Max, Team, or Enterprise) and works on Claude web, desktop and mobile. ChatGPT: Settings > Apps > HubSpot > Connect. Non-admin users need a Super Admin to approve the connector first. Custom/other clients must create an MCP connector in HubSpot (Development > MCP Connectors) and use OAuth with PKCE. The connector follows each user's HubSpot permissions: a rep only sees pipeline data for deals they have permission to view and update. HubSpot recommends setting the connector's Write tools to Needs Approval; with Always allow, edits may happen without asking. If you connected before write access was available, disconnect and reconnect to get write access.Source: knowledge.hubspot.com, checked 2026-10-16

How do I connect it to Claude Code or Cursor?

HubSpot's docs don't confirm Claude Code or Cursor yet. See the HubSpot MCP docs for current options.

What about Grok Bot or another assistant?

HubSpot's docs don't name Grok Bot, and this site doesn't track Grok Bot support yet. If your assistant lets you add a connector by URL (a remote MCP server), give it the details below. Follow HubSpot's docs for any extra steps.

Server URL: https://mcp.hubspot.com
Sign-in: OAuth 2.1 with PKCE (MCP connector)
Transport: Streamable HTTP

Open the HubSpot MCP docs

What can it change?

Read + write Some HubSpot MCP tools change data, not just read it.

Things it can do in your HubSpot account:

creates and edits CRM records (contacts, companies, deals, tickets, etc.)
logs activities (calls, emails, meetings, notes, tasks)
creates, edits and publishes landing pages, website pages and blog posts
creates and updates campaigns
creates and updates marketing email drafts
creates and manages pipelines
creates custom properties
creates segments and adds/removes records
creates quotes (beta)
creates AEO tracked prompts and starts content generation

Source: developers.hubspot.com, checked 2026-10-16

Review each change before you approve it, especially anything that sends messages or edits records other people rely on.

Does it use credits?

Not confirmed HubSpot's docs don't say whether MCP calls use credits or paid usage.

What should I try first?

Pre-meeting brief from CRM + web (HubSpot + Perplexity) · skill
Weekly pipeline digest to Slack (HubSpot + Slack) · skill
CRM hygiene sweep: send each rep their own fix-it list in Slack (HubSpot + Slack) · skill
Deal review prep: MEDDICC gap check (HubSpot + Gong) · skill
Win/loss themes for the quarter (HubSpot + Gong) · skill

41 recipes use HubSpot. See all HubSpot skills.

All the facts, with sources: HubSpot MCP server.

Other setup guides: Salesforce · Gong · Apollo · Slack

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