Recipes / ABM ad program from an intent segment: pick in-market accounts, then build the program

ABM ad program from an intent segment: pick in-market accounts, then build the program

6sense + Influ2

Who it's for

ABM and demand marketers who want to turn a 6sense segment into a targeted Influ2 program for the accounts showing the most intent, and review the credit estimate before anything is built. 6sense can be swapped for Demandbase or Warmly.

What you get

Shortlist of in-market accounts and the program draft waiting for approval. Sample output: every company and person in it is fictional.

Segment: 'Mid-market logistics, 200-2,000 employees' (6sense), 148 accounts

Top 5 in-market accounts
1. Larkspur Freightworks (fictional): 6QA since Sep 22, rising intent on 'route optimization software', 14 website visits in 30 days (pricing page twice)
2. Tidewater Haulage (fictional): 6QA since Oct 3, intent on 'fleet telematics', 6 visits
3. Pinecrest Cargo (fictional): not 6QA yet, intent on 'freight audit', 9 visits
4. Brackenridge Logistics (fictional): 6QA since Aug 30, intent flat for 3 weeks, 2 visits
5. Sorrel Bay Shipping (fictional): intent on 'route optimization software', 0 visits
Already in an Influ2 program: Brackenridge Logistics, in 'Q3 Logistics Pilot'. Suggest leaving it out.

Influ2 program draft (not built):
Name: Q4 Logistics In-Market
Audience: accounts 1, 2, 3 and 5
Stages: Awareness (2 weeks), Consideration (3 weeks)
Creatives: 'Route cost calculator' and 'Freight audit case study' from the content library, highest-performing in Q3

Reply 'build' to have Influ2 prepare its preview with estimated reach and credit use. Nothing is confirmed or launched until you approve that preview.

Time and cost

Estimate About 20–30 minutes, most of it choosing accounts and reviewing the preview.

Assumptions: One segment of about 150 accounts, a shortlist of 5–10, and one new program.

6sense: Reads only: one segment lookup and account insights for the shortlist. No contact unlocks. Some tools use credits. Contact unlock uses the user's existing Sales Intelligence credits; other documented capabilities are retrieval only and docs don't describe a credit charge for them. Source: support.6sense.com, checked 2026-10-16
Influ2: A few reads of existing programs and the content library, then one program build after you approve it, which shows a preview with estimated credit use before you confirm. Some tools use credits. Program create/edit previews show estimated reach and credit usage before you confirm; read operations aren't described as using credits. Source: help.influ2.com, checked 2026-10-16

Exact credit costs depend on your plan with each vendor. Check the tool pages before a large run.

MCP servers

Every server is confirmed in: ClaudeChatGPT

6sense Up · auth

ClaudeChatGPTRead onlySome tools use creditsNeeds admin or IT
https://api.6sense.com/mcp
Influ2 Up · auth

ClaudeChatGPTRead + writeSome tools use credits
https://mcp.influ2.com/mcp

Set up in a chat app

Every server in this recipe is confirmed for Claude and ChatGPT. Connect each one, then paste the prompts below into one conversation.

Connect 6sense without code (Claude, ChatGPT)
Connect Influ2 without code (Claude, ChatGPT)

Developer setup

Auth setup and mcp.json for Claude Code and Cursor

6sense: Sign in with OAuth in your client (run /mcp in Claude Code). Do it once interactively, and the client stores and refreshes the token.
Influ2: Sign in with OAuth in your client (run /mcp in Claude Code). Do it once interactively, and the client stores and refreshes the token.

Put this in .mcp.json (Claude Code, project root) or ~/.cursor/mcp.json (Cursor). Swap the example keys for your own, and don't commit real ones. Remove the // comment lines if your client requires strict JSON.

{
  "mcpServers": {
    "6sense": {
      "url": "https://api.6sense.com/mcp"
    },
    "influ2": {
      "url": "https://mcp.influ2.com/mcp"
    }
  }
}

Step-by-step prompts

Use 6sense segment discovery to find my segment {segment name}, or the segments that best match {ICP description}. Show me each segment's name, account count and what it's based on. Don't unlock any contacts.
For the accounts in {segment name}, pull account insights: 6QA trend, keyword intent, and website activity in the last 30 days. Rank the top {number} most in-market and show me a table with the signals behind each. Don't unlock any contacts.
In Influ2, list my existing ABM programs and check whether any shortlisted account is already in one. Then look at my content library and creative performance, and suggest 2 creatives for this audience. Don't change anything.
Draft a new Influ2 program for the accounts I approve: name, audience, journey stages and creatives. Build it in Influ2 only after I approve the draft, then show me Influ2's preview with estimated reach and credit use. Confirm it only after I approve that preview, and don't launch or resume anything.

Run it on a schedule (optional)

Run it by hand when you plan a new program, for example at the start of a quarter.
If you schedule anything, make it the 6sense part only: a weekly shortlist of newly in-market accounts sent to you. Build and confirm Influ2 programs by hand.
6sense access depends on an admin turning on its AI and MCP setting, which is off by default, and on beta enrollment. Check you can connect before you plan around it.

Where this goes wrong

Intent that isn't really buying intent. Keyword intent on a broad topic can come from research or hiring. Require at least two signals per account (for example 6QA trend plus website activity) and show which ones each account has.
Accounts already in another program. The same account in two programs splits budget and repeats ads. Check existing Influ2 programs for every shortlisted account and leave out any overlap unless you decide otherwise.
A credit estimate bigger than you expected. Read Influ2's preview before confirming. If the estimated credit use is higher than planned, cut the audience or the reach and ask for a new preview.
Contacts unlocked by accident. 6sense's contact unlock uses your Sales Intelligence credits, and this recipe doesn't need contacts. Keep this recipe to account-level insights, and say 'don't unlock contacts' in the prompt.

Gotchas

6sense's MCP is read-only. It finds and explains accounts, but the program is built in Influ2.
6sense needs Revenue Marketing, each user signs in separately, and an admin has to turn on the AI and MCP setting, which is off by default.
Influ2 shows a preview with estimated credit use for every program create or edit and waits for your confirmation. Read the estimate each time; don't confirm on autopilot.
Each user needs their own Influ2 account and grants consent per workspace. If Influ2 isn't in Claude's connector list, a Claude admin adds it as a custom connector.

Download

Get the prompts, guardrails and expected output as one Markdown file. Paste it into a Claude Project or ChatGPT project's instructions, or save it as CLAUDE.md for Claude Code.

Download abm-program-from-intent.md