HubSpot vs Salesforce MCP servers
Both HubSpot and Salesforce have official MCP servers. HubSpot's server works in Claude and ChatGPT. It can change data. Its credit use isn't confirmed. Salesforce's server works in Claude, ChatGPT and Cursor. It can change data. It uses credits on every call.
This page sets the facts side by side, each with its vendor source. It doesn't pick a winner: the right one is usually the tool your team already pays for.
How do the HubSpot and Salesforce MCP servers compare?
| Fact | HubSpot | Salesforce |
|---|---|---|
| Category | CRM & Marketing | CRM & Deal Management |
| Hosted endpoint | https://mcp.hubspot.com | https://api.salesforce.com/platform/mcp/v1/platform/sobject-all |
| Auth | OAuth 2.1 with PKCE (MCP connector) | OAuth 2.0 authorization code flow with PKCE via an admin-created External Client App (scopes mcp_api + refresh_token); no DCR, no client-credentials |
| Works in Claude | YesSource: knowledge.hubspot.com, checked 2026-10-16 | YesSource: github.com, checked 2026-10-16 |
| Works in ChatGPT | YesSource: knowledge.hubspot.com, checked 2026-10-16 | YesSource: github.com, checked 2026-10-16 |
| Works in Claude Code | Not confirmed | Not confirmed |
| Works in Cursor | Not confirmed | YesSource: github.com, checked 2026-10-16 |
| Works in GitHub Copilot | Not confirmed | Not confirmed |
| What it can change | Read + write creates and edits CRM records (contacts, companies, deals, tickets, etc.); logs activities (calls, emails, meetings, notes, tasks); creates, edits and publishes landing pages, website pages and blog posts; creates and updates campaigns and 6 moreSource: developers.hubspot.com, checked 2026-10-16 | Read + write creates, updates and deletes Salesforce records (platform/sobject-all server); creates opportunities; runs admin-defined custom actions (Apex invocable actions, Flows)Source: github.com, checked 2026-10-16 |
| Credits | Credits not confirmed | Every call uses credits No paid credits; every tool call counts against the org's daily Salesforce API request quota (one or more API calls per tool).Source: github.com, checked 2026-10-16 |
| Plan required | FreeSource: hubspot.com, checked 2026-10-16 | Enterprise Edition or above (Developer Edition also works)Source: github.com, checked 2026-10-16 |
| Setup | Needs admin or ITSource: knowledge.hubspot.com, checked 2026-10-16 | Needs admin or ITSource: github.com, checked 2026-10-16 |
| An admin must approve or enable the connection | YesSource: knowledge.hubspot.com, checked 2026-10-16 | YesSource: github.com, checked 2026-10-16 |
| Scopes or permissions can limit what it reaches | YesSource: knowledge.hubspot.com, checked 2026-10-16 | YesSource: github.com, checked 2026-10-16 |
| Individual tools can be turned off | Not confirmed | YesSource: github.com, checked 2026-10-16 |
| MCP activity shows in an audit log | YesSource: knowledge.hubspot.com, checked 2026-10-16 | Not confirmed |
| Endpoint status | Up · auth | Up · auth |
| Last verified | 2026-10-15 | 2026-10-16 |
| Official docs | developers.hubspot.com | developer.salesforce.com |
"Not confirmed" means the vendor's docs don't settle the question. It doesn't mean no.
What can each server do?
- HubSpot: CRM search/CRUD, activities, campaigns, marketing emails, conversations, pages/blog, AEO (Marketing Pro+)
- Salesforce: SOQL query (soqlQuery) and SOSL search (find), object schema (describeGlobal, getObjectSchema), related and recent records, record create/update/delete (platform/sobject-all), custom tools from Apex, Flows and Named Queries, prompt templates (sobject-all)
Which recipes use HubSpot or Salesforce?
- Find lookalike accounts and enrich them (Apollo + Clay + HubSpot)
- Pre-meeting brief from CRM + web (HubSpot + Perplexity)
- Pre-meeting brief from Salesforce + web (Salesforce + Perplexity)
- Book meetings from replies (Instantly + Calendly + HubSpot)
- Weekly pipeline digest to Slack (HubSpot + Slack)
- CRM hygiene sweep: send each rep their own fix-it list in Slack (HubSpot + Slack)
- Post-call follow-up: recap email, next steps and a CRM update (Granola + HubSpot + Gmail)
- Deal review prep: MEDDICC gap check (HubSpot + Gong)
- Win/loss themes for the quarter (HubSpot + Gong)
- Trigger-event scoring: rank today's accounts by funding, hiring or leadership change (PredictLeads + Perplexity + HubSpot)
- Expansion signals on existing customers (HubSpot + PredictLeads)
- Website visitor to buying committee to first-touch drafts (Lusha + HubSpot)
- Renewal-risk brief: CRM and support signals in one red, amber or green call (HubSpot + Intercom)
- Mutual action plan from a deal record (HubSpot + Notion)
- Webinar or Typeform responses to enriched, routed leads (Typeform + Apollo + HubSpot)
- Personalized HeyGen videos for tier-1 accounts, with human approval (HubSpot + HeyGen)
- Intent-ranked weekly account list: each rep's top accounts with the evidence (6sense + HubSpot)
- G2 buyer intent to first-touch drafts: find who's researching your category and write to them (G2 + Hunter + HubSpot)
- Champion job-change follow-up: reach past champions at their new company (LeadIQ + HubSpot)
- Warm-visitor alert: tell the owning rep in Slack who was on the site (Warmly + HubSpot + Slack)
- Partner intros for open deals: find the best-placed partner and draft the ask (Crossbeam + HubSpot)
- Quarterly attribution readout: pipeline by channel, checked against the CRM (HockeyStack + HubSpot + Slack)
- Sales Navigator list to verified CRM contacts (Evaboot + HubSpot)
- Email-finding waterfall that only pays for misses (Hunter + Findymail + HubSpot)
- Forecast reality check: flag Commit and Best Case deals with no recent activity (Salesforce + Gong + Slack)
- Single-threaded deal alert: find the missing signers and draft multi-threading intros (HubSpot + ZoomInfo)
- Closed-lost deal revival: rank last year's lost deals by what changed since (Salesforce + PredictLeads + G2)
- Morning plan: today's meetings, overdue follow-ups and emails waiting on you (Google Calendar + Gmail + HubSpot)
- Inbox triage: prospect emails waiting on you, matched to open deals with nudge drafts (Gmail + HubSpot)
- Out-of-office handoff: every open deal, its next step and risks on one Notion page (HubSpot + Granola + Notion)
- New territory ramp pack: inherited accounts, recent conversations and who has left (Salesforce + Gong + LeadIQ + Notion)
- Reference customer match: happy customers in the prospect's industry (HubSpot + G2 + Intercom)
- Unpaid invoice nudge: find overdue Stripe invoices and draft a follow-up for each deal owner (Stripe + HubSpot)
- Community signals to warm leads: active community members at ICP accounts, flagged in the CRM (Common Room + HubSpot)
- 1:1 coaching agenda: call habits from Gong and CRM cleanup for each rep, saved to Notion (Gong + Salesforce + Notion)
- Closed-won vs. paid reconciliation: match Salesforce wins to Stripe invoices and flag the gaps (Stripe + Salesforce)
- CRM data decay audit: bounce risk and job changes in a small contact sample (LeadMagic + HubSpot)
- QBR deck draft: pipeline, revenue and attribution numbers in one Notion outline (HubSpot + Stripe + HockeyStack + Notion)
- G2 review asks: find happy, long-tenured customers and draft a personal request (Stripe + Intercom + HubSpot)
- Onboarding kickoff pack: Notion page, kickoff link and intro email when a deal closes (HubSpot + Gong + Notion + Calendly)
- Support tickets that signal upsell: turn higher-tier feature requests into expansion leads for the account owner (Intercom + HubSpot)
- Failed payment save play: alert CS with account context before a missed payment turns into churn (Stripe + HubSpot + Slack)
More CRM tools: see the full list.